The Business Model of LinkedIn

LinkedIn is a business oriented social networking service launched in May, 2003. As of March 2015, LinkedIn has more than 347 million users worldwide, making it the largest professional network in the world. LinkedIn is a prime example of a freemium business model. While its entry level services are free for all users, its premium offerings come for a price. This enables the user to try LinkedIn indefinitely without any payment thus creating a low barrier for entry.

LinkedIn Business Model
2003
Founded
18.000
Employees
Mountain View, CA
Headquarter

Hard Facts

Business Model Canvas

This canvas shows a detailed explanation of how the business model of LinkedIn is structured.
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Business Model Patterns

The business model patterns of LinkedIn help to understand the mechanics behind the business model. Furthermore you can learn more about the specific business model pattern by clicking learn more.
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SWOT Analysis

The SWOT Analysis of LinkedIn is about the strengths, weaknesses, opportunities and threats of the companies business model. By clicking the i you can see a detailed description.
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What makes LinkedIn special?

This section is all about the secret sauce of the business model of LinkedIn. If there is any incredible information about the founding team (like how they started the business, etc.) you can learn from you can find it here!
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Marketing Insights

Last but not least in this section we analyse the marketing activities of LinkedIn. Which kind of marketing LinkedIn is doing?
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