The Business Model of LinkedIn
LinkedIn is a business oriented social networking service launched in May, 2003. As of March 2015, LinkedIn has more than 347 million users worldwide, making it the largest professional network in the world. LinkedIn is a prime example of a freemium business model. While its entry level services are free for all users, its premium offerings come for a price. This enables the user to try LinkedIn indefinitely without any payment thus creating a low barrier for entry.