The Business Model of Groupon

Groupon offers consumers discounted gift certificates (coupons) usable for local businesses e.g., restraurants, or online shops. Upon subscription on its website or its mobile application available on iPhone, Android, Blackberry and Windows Phone, users receive notifications of the latest deals based on their preferences. By buying deals on their phones, users can redeem them using the screen as a coupon to be scanned. Merchants offering their products or services must provide discounts of 50% or more compared to the regular price. As of March 2015, Groupon served more than 500 markets, had nearly 48.1 million active customers, and featured more than 425,000 active deals worldwide.

2008

Founded

3.675

Employees

Chicago, IL

Headquarter

Hard Facts

Business Model Canvas

This canvas shows a detailed explanation of how the business model of Groupon is structured.

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Business Model Patterns

The business model patterns of Groupon help to understand the mechanics behind the business model. Furthermore you can learn more about the specific business model pattern by clicking learn more.

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SWOT Analysis

The SWOT Analysis of Groupon is about the strengths, weaknesses, opportunities and threats of the companies business model. By clicking the i you can see a detailed description.

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What makes Groupon special?

This section is all about the secret sauce of the business model of Groupon. If there is any incredible information about the founding team (like how they started the business, etc.) you can learn from you can find it here!