The Business Model of Gopuff

Gopuff was founded in Philadelphia in 2013 by two Drexel University students named Yakir Gola and Rafael Ilishayev. The delivery service offers food and consumer goods that are carried in a regular supermarket, such as snacks, drinks and hygiene products like cleaning products and baby items. Orders are placed via an app or the website and there is a delivery fee that ranges from $1.79 to $2.99 depending on the country and region. There is an additional charge for the purchase of alcohol. Payment is made directly via the app or website. There is also "Fam", a monthly membership programme that offers free delivery and discounts. Gopuff buys products directly from manufacturers and stores them in micro-logistics warehouses. In most cities, Gopuff delivers around the clock and in as little as 30 minutes. Today, the company operates in over 1200 cities in North America and Europe and owns several retail stores in the US and around 700 warehouses.

Gopuff Business Model
2013
Founded
14.500
Employees
Philadelphia, PA
Headquarter

Hard Facts

Business Model Canvas

This canvas shows a detailed explanation of how the business model of Gopuff is structured.
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Business Model Patterns

The business model patterns of Gopuff help to understand the mechanics behind the business model. Furthermore you can learn more about the specific business model pattern by clicking learn more.
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SWOT Analysis

The SWOT Analysis of Gopuff is about the strengths, weaknesses, opportunities and threats of the companies business model. By clicking the i you can see a detailed description.
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What makes Gopuff special?

This section is all about the secret sauce of the business model of Gopuff. If there is any incredible information about the founding team (like how they started the business, etc.) you can learn from you can find it here!
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Marketing Insights

Last but not least in this section we analyse the marketing activities of Gopuff. Which kind of marketing Gopuff is doing?
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