The Business Model of GlaxoSmithKline

GlaxoSmithKline is a global British healthcare company specializing in developing pharmaceuticals, vaccines, and consumer healthcare products. Being one of the largest pharmaceutical companies, GSK offers a portfolio of products for the three primary areas pharmaceuticals, vaccines, and consumer healthcare. GSK was formed in 2000 by the merger of GlaxoWellcome plc with SmithKline Beecham plc. During the recent years, the company underwent many changes in order to put patients first and improve access to medicines by using its huge global reach and impact. It transformed its business model by accelerating R&D, opening up research, and exploring new strategies for distribution and partnerships.

GlaxoSmithKline Business Model
2000
Founded
90.066
Employees
London, GBR
Headquarter

Hard Facts

Business Model Canvas

This canvas shows a detailed explanation of how the business model of GlaxoSmithKline is structured.
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Business Model Patterns

The business model patterns of GlaxoSmithKline help to understand the mechanics behind the business model. Furthermore you can learn more about the specific business model pattern by clicking learn more.
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SWOT Analysis

The SWOT Analysis of GlaxoSmithKline is about the strengths, weaknesses, opportunities and threats of the companies business model. By clicking the i you can see a detailed description.
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What makes GlaxoSmithKline special?

This section is all about the secret sauce of the business model of GlaxoSmithKline. If there is any incredible information about the founding team (like how they started the business, etc.) you can learn from you can find it here!
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Marketing Insights

Last but not least in this section we analyse the marketing activities of GlaxoSmithKline. Which kind of marketing GlaxoSmithKline is doing?
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