The Business Model of Glassdoor
Glassdoor is an American platform where employees can rate their former employers and their job. These ratings are available to everyone as an average. The average rating of all companies on Glassdoor is 3.7 out of 5. The main focus of Glassdoor is on job positions, company culture and salary. Salary information is also displayed as an average for each position. To give users an accurate picture of a company, it is also possible to add photos and other content to the reviews. Glassdoor also offers a paid service aimed at companies. The so-called "Enhanced Employer Profile" allows employers to upload additional information to their profile, such as biographies, social media links and references. Glassdoor is accessed 59 million times a month and has 36000 registered employee profiles, 4700 registered employer profiles and 2.2 million rated companies. They want to appear transparent, honest and innovative.