The Business Model of Getbaff
Getbaff's mission is to infuse commonplace objects with life, such as brochures, packaging, and banners. After several years of development, Hendrik Gottschalk (CEO), Jan Owiesniak, and Michael Bassler launched getbaff GmbH in 2019. It is focused on developing business partnerships with other companies and has already collaborated successfully with Sat.1 and Edeka. Videos can be projected onto a number of surfaces to bring them to life using specially developed augmented reality technology. Along with its own free app for end users, getbaff also gives the option of integrating the technology into the client company's existing app. Additionally, getbaff positions itself not only as a specialist in augmented reality, but also as a one-stop shop for app development. The customer is assisted in the fundamental development of their own application, while the software development kit is incorporated concurrently. Thus, getbaff customers have the opportunity to bring their analog advertising campaigns to life. They can thereby increase not only their own brand recognition, but also customer loyalty and, eventually, sales. The minimal entry hurdles and service orientation of getbaff make this augmented reality marketing solution appealing to clients and make it possible to swiftly and easily transition analogue products to the digital world.