The Business Model of Getbaff

Getbaff's mission is to infuse commonplace objects with life, such as brochures, packaging, and banners. After several years of development, Hendrik Gottschalk (CEO), Jan Owiesniak, and Michael Bassler launched getbaff GmbH in 2019. It is focused on developing business partnerships with other companies and has already collaborated successfully with Sat.1 and Edeka. Videos can be projected onto a number of surfaces to bring them to life using specially developed augmented reality technology. Along with its own free app for end users, getbaff also gives the option of integrating the technology into the client company's existing app. Additionally, getbaff positions itself not only as a specialist in augmented reality, but also as a one-stop shop for app development. The customer is assisted in the fundamental development of their own application, while the software development kit is incorporated concurrently. Thus, getbaff customers have the opportunity to bring their analog advertising campaigns to life. They can thereby increase not only their own brand recognition, but also customer loyalty and, eventually, sales. The minimal entry hurdles and service orientation of getbaff make this augmented reality marketing solution appealing to clients and make it possible to swiftly and easily transition analogue products to the digital world.

Getbaff Business Model
2019
Founded
15
Employees
Düsseldorf, GER
Headquarter

Hard Facts

Business Model Canvas

This canvas shows a detailed explanation of how the business model of Getbaff is structured.
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Business Model Patterns

The business model patterns of Getbaff help to understand the mechanics behind the business model. Furthermore you can learn more about the specific business model pattern by clicking learn more.
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SWOT Analysis

The SWOT Analysis of Getbaff is about the strengths, weaknesses, opportunities and threats of the companies business model. By clicking the i you can see a detailed description.
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What makes Getbaff special?

This section is all about the secret sauce of the business model of Getbaff. If there is any incredible information about the founding team (like how they started the business, etc.) you can learn from you can find it here!
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Marketing Insights

Last but not least in this section we analyse the marketing activities of Getbaff. Which kind of marketing Getbaff is doing?
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