The Business Model of Freitag
The company was founded in 1993 by brothers Markus and Daniel Freitag and has its headquarters in Zurich, Switzerland. Freitag focuses on recycling old truck tarpaulins and seat belts into bags and other accessories. With this handling of used materials, Freitag aims to move closer to a circular economy. The sustainable approach to manufacturing makes the products particularly interesting for customers who are not only environmentally conscious but also appreciate the quality and character of individual designs and traces of use. Apart from individuality, the resilience of the materials used is also a major success factor, which in turn promotes the image of sustainability and longevity.