The Business Model of Freitag

The company was founded in 1993 by brothers Markus and Daniel Freitag and has its headquarters in Zurich, Switzerland. Freitag focuses on recycling old truck tarpaulins and seat belts into bags and other accessories. With this handling of used materials, Freitag aims to move closer to a circular economy. The sustainable approach to manufacturing makes the products particularly interesting for customers who are not only environmentally conscious but also appreciate the quality and character of individual designs and traces of use. Apart from individuality, the resilience of the materials used is also a major success factor, which in turn promotes the image of sustainability and longevity.

Freitag Business Model
1993
Founded
250
Employees
Zurich, CHE
Headquarter

Hard Facts

Business Model Canvas

This canvas shows a detailed explanation of how the business model of Freitag is structured.
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Business Model Patterns

The business model patterns of Freitag help to understand the mechanics behind the business model. Furthermore you can learn more about the specific business model pattern by clicking learn more.
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SWOT Analysis

The SWOT Analysis of Freitag is about the strengths, weaknesses, opportunities and threats of the companies business model. By clicking the i you can see a detailed description.
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What makes Freitag special?

This section is all about the secret sauce of the business model of Freitag. If there is any incredible information about the founding team (like how they started the business, etc.) you can learn from you can find it here!
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Marketing Insights

Last but not least in this section we analyse the marketing activities of Freitag. Which kind of marketing Freitag is doing?
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