The Business Model of Freeletics

Freeletics is a fitness app that has set itself the vision of challenging, motivating and getting the best out of everyone, both physically and mentally. However, Freeletics does not want to be a 0815 fitness app, but rather: "Freeletics is more than an app; it's a lifestyle driven by the passion of a loyal and passionate community worldwide". Freeletics now has 53 million users and 150 employees. The app is available in 175 countries and 10 languages. The app includes workouts as well as nutrition plans, recipes, training statistics, tracking functions and much more.

2013

Founded

160

Employees

München, Deutschland

Headquarter

Hard Facts

Business Model Canvas

This canvas shows a detailed explanation of how the business model of Freeletics is structured.

Unlock Premium Content

Get full access to 200+ Business Model Analyzes with Premium and discover the full scope!

Business Model Patterns

The business model patterns of Freeletics help to understand the mechanics behind the business model. Furthermore you can learn more about the specific business model pattern by clicking learn more.

Unlock Premium Content

Get full access to 200+ Business Model Analyzes with Premium and discover the full scope!

SWOT Analysis

The SWOT Analysis of Freeletics is about the strengths, weaknesses, opportunities and threats of the companies business model. By clicking the i you can see a detailed description.

Unlock Premium Content

Get full access to 200+ Business Model Analyzes with Premium and discover the full scope!

What makes Freeletics special?

This section is all about the secret sauce of the business model of Freeletics. If there is any incredible information about the founding team (like how they started the business, etc.) you can learn from you can find it here!