The Business Model of Freeletics
Freeletics is a fitness app that has set itself the vision of challenging, motivating and getting the best out of everyone, both physically and mentally. However, Freeletics does not want to be a 0815 fitness app, but rather: "Freeletics is more than an app; it's a lifestyle driven by the passion of a loyal and passionate community worldwide". Freeletics now has 53 million users and 150 employees. The app is available in 175 countries and 10 languages. The app includes workouts as well as nutrition plans, recipes, training statistics, tracking functions and much more.