The Business Model of Everdrop

Everdrop is a sustainable consumer goods brand that produces sustainable household cleaning products and then sells them in the form of a subscription model on their website. The German company was founded in Munich in 2019 by Daniel Schmitt-Haverkamp and David Löwe and aims to create a "cleaner world".

The focus is on doing away with disposable plastic bottles, reducing chemical substances and avoiding CO2. With the help of Everdrop, sustainable action in everyday life is to be made possible through affordable prices. So far, products such as cleaning tabs, washing powder, naked dishwasher tabs and sustainable toilet cleaners have been launched. These products can be ordered individually or with the help of the Refill subscription. The delivery interval of the refill products can be freely selected by the customer and adapted to personal cleaning and washing habits.