The Business Model of Everdrop

Everdrop is a sustainable consumer goods brand that produces sustainable household cleaning products and then sells them in the form of a subscription model on their website. The German company was founded in Munich in 2019 by Daniel Schmitt-Haverkamp and David Löwe and aims to create a "cleaner world".

The focus is on doing away with disposable plastic bottles, reducing chemical substances and avoiding CO2. With the help of Everdrop, sustainable action in everyday life is to be made possible through affordable prices. So far, products such as cleaning tabs, washing powder, naked dishwasher tabs and sustainable toilet cleaners have been launched. These products can be ordered individually or with the help of the Refill subscription. The delivery interval of the refill products can be freely selected by the customer and adapted to personal cleaning and washing habits.

Everdrop Business Model
2019
Founded
150
Employees
Munich, GER
Headquarter

Hard Facts

Business Model Canvas

This canvas shows a detailed explanation of how the business model of Everdrop is structured.
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Business Model Patterns

The business model patterns of Everdrop help to understand the mechanics behind the business model. Furthermore you can learn more about the specific business model pattern by clicking learn more.
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SWOT Analysis

The SWOT Analysis of Everdrop is about the strengths, weaknesses, opportunities and threats of the companies business model. By clicking the i you can see a detailed description.
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What makes Everdrop special?

This section is all about the secret sauce of the business model of Everdrop. If there is any incredible information about the founding team (like how they started the business, etc.) you can learn from you can find it here!
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Marketing Insights

Last but not least in this section we analyse the marketing activities of Everdrop. Which kind of marketing Everdrop is doing?
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