The Business Model of easyJet

EasyJet is a British low-cost point-to-point airline focusing on making travel easy and affordable in Europe. It has made its priority to deliver an efficient service at low cost while maintaining the highest level of safety. Having established an intra-European short-haul network, easyJet flies from primary airports serving attractive catchment areas. In 2014, easyJet had over 65 million passengers which makes it the second-largest low-cost airline in Europe behind Ryanair.

easyJet Business Model
1995
Founded
13.000
Employees
Luton, UK
Headquarter

Hard Facts

Business Model Canvas

This canvas shows a detailed explanation of how the business model of easyJet is structured.
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Business Model Patterns

The business model patterns of easyJet help to understand the mechanics behind the business model. Furthermore you can learn more about the specific business model pattern by clicking learn more.
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SWOT Analysis

The SWOT Analysis of easyJet is about the strengths, weaknesses, opportunities and threats of the companies business model. By clicking the i you can see a detailed description.
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What makes easyJet special?

This section is all about the secret sauce of the business model of easyJet. If there is any incredible information about the founding team (like how they started the business, etc.) you can learn from you can find it here!
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Marketing Insights

Last but not least in this section we analyse the marketing activities of easyJet. Which kind of marketing easyJet is doing?
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