The Business Model of Coinbase

Coinbase is a US-based company that provides a trading platform for a variety of cryptocurrencies. They offer two primary products: a trading platform for purchasing cryptocurrency, and a wallet for performing everyday financial activities and storing cryptocurrencies. Coinbase divides its consumers generally into two categories: private individuals for whom the initial product was created, and corporate customers, or investors, who can also transfer bigger volumes at a lower cost with the "Pro" version. Additionally, they have announced a marketplace for NFTs for 2021. Coinbase has 73 million users and a market share of 11.2 percent of all crypto assets, which is around $180 billion. As a result, they claim to be the world's largest cryptocurrency trading platform.

Coinbase Business Model
2012
Founded
3.730
Employees
San Francisco, CA
Headquarter

Hard Facts

Business Model Canvas

This canvas shows a detailed explanation of how the business model of Coinbase is structured.
BMI BMI
Unlock

Unlock Premium Content

Get full access to 160+ Business Model Analyzes with Premium and discover the full scope!

Sign up for free Icon

Business Model Patterns

The business model patterns of Coinbase help to understand the mechanics behind the business model. Furthermore you can learn more about the specific business model pattern by clicking learn more.
BMI BMI
Unlock

Unlock Premium Content

Get full access to 160+ Business Model Analyzes with Premium and discover the full scope!

Sign up for free Icon
BMI BMI

SWOT Analysis

The SWOT Analysis of Coinbase is about the strengths, weaknesses, opportunities and threats of the companies business model. By clicking the i you can see a detailed description.
BMI BMI
Unlock

Unlock Premium Content

Get full access to 160+ Business Model Analyzes with Premium and discover the full scope!

Sign up for free Icon

What makes Coinbase special?

This section is all about the secret sauce of the business model of Coinbase. If there is any incredible information about the founding team (like how they started the business, etc.) you can learn from you can find it here!
BMI BMI
Unlock

Unlock Premium Content

Get full access to 160+ Business Model Analyzes with Premium and discover the full scope!

Sign up for free Icon

Marketing Insights

Last but not least in this section we analyse the marketing activities of Coinbase. Which kind of marketing Coinbase is doing?
BMI BMI
Unlock

Unlock Premium Content

Get full access to 160+ Business Model Analyzes with Premium and discover the full scope!

Sign up for free Icon