The Business Model of Clubhouse

Clubhouse is an audio-based social media app, released in 2020 by software company Alpha Exploration Co. The idea is to create a new kind of social product based on voice that allows people all over the world to talk, tell stories, develop ideas, deepen friendships and meet interesting new people around the world. Basically, you can jump in and out of different chats on different topics, much like a live podcast that is free to unfold. You can just listen or contribute your thoughts. It's meant to be something like a cocktail party or clubhouse.

Clubhouse Business Model
2020
Founded
200
Employees
San Francisco, CA
Headquarter

Hard Facts

Business Model Canvas

This canvas shows a detailed explanation of how the business model of Clubhouse is structured.
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Business Model Patterns

The business model patterns of Clubhouse help to understand the mechanics behind the business model. Furthermore you can learn more about the specific business model pattern by clicking learn more.
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SWOT Analysis

The SWOT Analysis of Clubhouse is about the strengths, weaknesses, opportunities and threats of the companies business model. By clicking the i you can see a detailed description.
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What makes Clubhouse special?

This section is all about the secret sauce of the business model of Clubhouse. If there is any incredible information about the founding team (like how they started the business, etc.) you can learn from you can find it here!
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Marketing Insights

Last but not least in this section we analyse the marketing activities of Clubhouse. Which kind of marketing Clubhouse is doing?
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