The Business Model of Bumble

Bumble, headquartered in Austin, Texas, is a networking app that enables users to build meaningful relationships with one another. These can be significant romantic relationships, friendships, or even professional ties. Bumble users can sign up using their phone number or Facebook profile and can seek for love matches or buddies in "BFF mode." The program proposes other profiles based on the user's location, which might be liked. When two profiles match, a match is created. Only female users can initiate contact with matched male users in heterosexual matches, however both users can initiate contact in same-sex matches.

Bumble Business Model
2014
Founded
900
Employees
Austin, TX
Headquarter

Hard Facts

Business Model Canvas

This canvas shows a detailed explanation of how the business model of Bumble is structured.
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Business Model Patterns

The business model patterns of Bumble help to understand the mechanics behind the business model. Furthermore you can learn more about the specific business model pattern by clicking learn more.
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SWOT Analysis

The SWOT Analysis of Bumble is about the strengths, weaknesses, opportunities and threats of the companies business model. By clicking the i you can see a detailed description.
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What makes Bumble special?

This section is all about the secret sauce of the business model of Bumble. If there is any incredible information about the founding team (like how they started the business, etc.) you can learn from you can find it here!
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Marketing Insights

Last but not least in this section we analyse the marketing activities of Bumble. Which kind of marketing Bumble is doing?
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