The Business Model of Bitpanda

Bitpanda is an Austrian company with headquarters in Vienna. Via Bitpanda's trading platform, cryptocurrencies, commodities, securities and ETFs can be traded via a mobile app. With a valuation of over four billion US dollars, Bitpanda 2021 was the first Unicorn from Austria. Bitpanda had almost 2.7 million customers and nearly 500 employees in 2021. The goal is to make investing accessible to all. Since then, the company has been working hard to redefine the concept of investing by developing simple and user-friendly financial products for everyone. Stocks, cryptocurrencies or precious metals - you can invest on the intuitive platform from €1.

Bitpanda Business Model
2014
Founded
730
Employees
Vienna, AUT
Headquarter

Hard Facts

Business Model Canvas

This canvas shows a detailed explanation of how the business model of Bitpanda is structured.
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Business Model Patterns

The business model patterns of Bitpanda help to understand the mechanics behind the business model. Furthermore you can learn more about the specific business model pattern by clicking learn more.
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SWOT Analysis

The SWOT Analysis of Bitpanda is about the strengths, weaknesses, opportunities and threats of the companies business model. By clicking the i you can see a detailed description.
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What makes Bitpanda special?

This section is all about the secret sauce of the business model of Bitpanda. If there is any incredible information about the founding team (like how they started the business, etc.) you can learn from you can find it here!
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Marketing Insights

Last but not least in this section we analyse the marketing activities of Bitpanda. Which kind of marketing Bitpanda is doing?
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