The Business Model of Beyond Meat

Beyond Meat is well-known for vegan goods that taste and look like meat but are entirely composed of plant-based ingredients. Their current product line includes beef, pork, and poultry replacements. Etahn Brown, Beyond Meat's founder and CEO, quit his work as a renewable energy manager in 2009 to pursue his entrepreneurial dreams. He recognized the influence animal protein has on two of his primary concerns: human health and the environment. According to a University of Michigan study, vegan burgers really benefit the environment by using 99 percent less water and emitting 90 percent fewer greenhouse gases than animal meat. Beyond Meat's goods are available in over 28,000 retail locations in the United States and over 80 countries. Additionally, the corporation has partnerships with McDonald's, KFC, Pizza Hut, and PepsiCo. Beyond's market capitalization is estimated to be around $8.3 billion. Bill Gates, Biz Stone, the co-founder of Twitter, and Leonardo DiCaprio are among the backers.

Beyond Meat  Business Model
2009
Founded
1.419
Employees
El Segundo, CA
Headquarter

Hard Facts

Business Model Canvas

This canvas shows a detailed explanation of how the business model of Beyond Meat is structured.
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Business Model Patterns

The business model patterns of Beyond Meat help to understand the mechanics behind the business model. Furthermore you can learn more about the specific business model pattern by clicking learn more.
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SWOT Analysis

The SWOT Analysis of Beyond Meat is about the strengths, weaknesses, opportunities and threats of the companies business model. By clicking the i you can see a detailed description.
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What makes Beyond Meat special?

This section is all about the secret sauce of the business model of Beyond Meat . If there is any incredible information about the founding team (like how they started the business, etc.) you can learn from you can find it here!
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Marketing Insights

Last but not least in this section we analyse the marketing activities of Beyond Meat . Which kind of marketing Beyond Meat is doing?
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