The Business Model of Blacksocks

Blacksocks provides an innovative user experience in online retailing through a sock subscription service and the first smart socks. For an annual subscription fee, the established sockscription, Blacksocks customers receive three pairs of socks several times a year by mail. Customers can choose their favourite design, size, and the delivery interval. The concept is to deliver socks through the letterbox at regular intervals, like a newspaper. Therewith, customers are offered a solution for unpleasant activities such as buying socks or sorting them after the wash.

Blacksocks Business Model
1999
Founded
10
Employees
Zürich,​ CHE
Headquarter

Hard Facts

Business Model Canvas

This canvas shows a detailed explanation of how the business model of Blacksocks is structured.
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Business Model Patterns

The business model patterns of Blacksocks help to understand the mechanics behind the business model. Furthermore you can learn more about the specific business model pattern by clicking learn more.
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SWOT Analysis

The SWOT Analysis of Blacksocks is about the strengths, weaknesses, opportunities and threats of the companies business model. By clicking the i you can see a detailed description.
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What makes Blacksocks special?

This section is all about the secret sauce of the business model of Blacksocks. If there is any incredible information about the founding team (like how they started the business, etc.) you can learn from you can find it here!
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Marketing Insights

Last but not least in this section we analyse the marketing activities of Blacksocks. Which kind of marketing Blacksocks is doing?
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