The Business Model of Blacksocks

Blacksocks provides an innovative user experience in online retailing through a sock subscription service and the first smart socks. For an annual subscription fee, the established sockscription, Blacksocks customers receive three pairs of socks several times a year by mail. Customers can choose their favourite design, size, and the delivery interval. The concept is to deliver socks through the letterbox at regular intervals, like a newspaper. Therewith, customers are offered a solution for unpleasant activities such as buying socks or sorting them after the wash.