The Business Model of Badoo

Badoo is a social network designed for chatting, making friends, meeting people from the vicinity, and dating. Its value lies in the so-called "social discovery" meaning that a website presents content that is likely to be desirable or relevant to an individual based on his or her preferences. In this business model, it is the IP-based geolocation that meets the users' need of real-time in-person social interaction. By providing a freemium model, users are paying for self-promotion to be able to meet more new people.

Badoo Business Model
2006
Founded
300
Employees
London, GBR
Headquarter

Hard Facts

Business Model Canvas

This canvas shows a detailed explanation of how the business model of Badoo is structured.
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Business Model Patterns

The business model patterns of Badoo help to understand the mechanics behind the business model. Furthermore you can learn more about the specific business model pattern by clicking learn more.
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SWOT Analysis

The SWOT Analysis of Badoo is about the strengths, weaknesses, opportunities and threats of the companies business model. By clicking the i you can see a detailed description.
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What makes Badoo special?

This section is all about the secret sauce of the business model of Badoo. If there is any incredible information about the founding team (like how they started the business, etc.) you can learn from you can find it here!
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Marketing Insights

Last but not least in this section we analyse the marketing activities of Badoo. Which kind of marketing Badoo is doing?
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