The Business Model of Badoo
Badoo is a social network designed for chatting, making friends, meeting people from the vicinity, and dating. Its value lies in the so-called "social discovery" meaning that a website presents content that is likely to be desirable or relevant to an individual based on his or her preferences. In this business model, it is the IP-based geolocation that meets the users' need of real-time in-person social interaction. By providing a freemium model, users are paying for self-promotion to be able to meet more new people.
![Badoo Business Model](https://a.storyblok.com/f/124740/2886x1200/e1ab2dd2fb/badoo.png/m/250x0)
Hard Facts
Business Model Canvas
![BMI](https://a.storyblok.com/f/124740/2080x1292/08391186ba/business-model-analyses.png/m/1200x0)
![BMI](https://a.storyblok.com/f/124740/628x1114/52560e16d4/business-model-analyisis.png/m/)
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![BMI](https://a.storyblok.com/f/124740/2080x1220/7c15e498b3/patterns.png/m/1200x0)
![BMI](https://a.storyblok.com/f/124740/628x1638/50db1ed476/patterns.png/m/)
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![BMI](https://a.storyblok.com/f/124740/622x988/b7e6d49826/relatedlogos.png/m/)
SWOT Analysis
![BMI](https://a.storyblok.com/f/124740/2080x1768/287d53622a/swot.png/m/1200x0)
![BMI](https://a.storyblok.com/f/124740/622x1871/e3d9dee0c2/swot.png/m/)
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Sign up for freeWhat makes Badoo special?
![BMI](https://a.storyblok.com/f/124740/2080x1424/de3e6b7a78/descriptions.png/m/1200x0)
![BMI](https://a.storyblok.com/f/124740/622x4448/2d8c90676a/description.png/m/)
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![BMI](https://a.storyblok.com/f/124740/2080x1086/4c52d43894/marketing.png/m/1200x0)
![BMI](https://a.storyblok.com/f/124740/622x2375/7bfe106eb6/marketing.png/m/)
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