The Business Model of Artnight

Aimie Carstensen Henze and David Neisinger launched Artnight in 2016 in Berlin, Germany. Artnight's goal is to host creative workshops at bars and restaurants conducted by local artists. Online booking is available for the painting classes. The "Artnights" run approximately two hours and take place in convivial rounds in local taverns and restaurants. The start-up was formed to allow people to unwind after a hard day with a glass of wine and, if desired, a custom painted painting. A course costs approximately 40 euros, the maximum number of participants is 25, and all materials are provided on-site. Following the success of the event "Artnight," they expanded their business strategy and launched the brands "Bakenight," "Shakenight," and "Plantnight." While Artnight and Bakenight are primarily attended by females, Shakenight is consistently attended by both sexes.

Artnight Business Model
2016
Founded
100 
Employees
Berlin, GER
Headquarter

Hard Facts

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Business Model Patterns

The business model patterns of Artnight help to understand the mechanics behind the business model. Furthermore you can learn more about the specific business model pattern by clicking learn more.
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SWOT Analysis

The SWOT Analysis of Artnight is about the strengths, weaknesses, opportunities and threats of the companies business model. By clicking the i you can see a detailed description.
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What makes Artnight special?

This section is all about the secret sauce of the business model of Artnight. If there is any incredible information about the founding team (like how they started the business, etc.) you can learn from you can find it here!
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Marketing Insights

Last but not least in this section we analyse the marketing activities of Artnight. Which kind of marketing Artnight is doing?
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