The Business Model of Apple iTunes (today Apple Music)

ITunes is a media player, online radio broadcaster, and mobile device management, and media library application developed by Apple Inc. It is a free app that lets you organize and play digital music and video on your computer running the OS X and Microsoft Windows operating systems. It is also a store that has everything you need to be entertained, e.g., users can buy and download music, videos, podcasts or movies. This specially designed iTunes store can be accessed from iPod Touch, iPhone, iPad, and Apple Watch.

Apple iTunes (today Apple Music) Business Model
2001
Founded
147.000​
Employees
Cupertino, CA
Headquarter

Hard Facts

Business Model Canvas

This canvas shows a detailed explanation of how the business model of Apple iTunes (today Apple Music) is structured.
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Business Model Patterns

The business model patterns of Apple iTunes (today Apple Music) help to understand the mechanics behind the business model. Furthermore you can learn more about the specific business model pattern by clicking learn more.
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SWOT Analysis

The SWOT Analysis of Apple iTunes (today Apple Music) is about the strengths, weaknesses, opportunities and threats of the companies business model. By clicking the i you can see a detailed description.
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What makes Apple iTunes (today Apple Music) special?

This section is all about the secret sauce of the business model of Apple iTunes (today Apple Music). If there is any incredible information about the founding team (like how they started the business, etc.) you can learn from you can find it here!
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Marketing Insights

Last but not least in this section we analyse the marketing activities of Apple iTunes (today Apple Music). Which kind of marketing Apple iTunes (today Apple Music) is doing?
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