The Business Model of Apple iTunes (today Apple Music)
ITunes is a media player, online radio broadcaster, and mobile device management, and media library application developed by Apple Inc. It is a free app that lets you organize and play digital music and video on your computer running the OS X and Microsoft Windows operating systems. It is also a store that has everything you need to be entertained, e.g., users can buy and download music, videos, podcasts or movies. This specially designed iTunes store can be accessed from iPod Touch, iPhone, iPad, and Apple Watch.