The Business Model of American Express

American Express has grown from a tiny shipping firm to a global operating, publicly traded organization with numerous business divisions over its more than 150-year history. The American Express Company, abbreviated Amex, AX, or Amexco, is a multinational financial services company headquartered in New York City, New York. Its primary product offering is credit cards. Additionally, the corporation provides banking, investing, and insurance services. American Express's credit card is referred to as the "Amex Card" throughout the world.

American Express Business Model
1850
Founded
64.000
Employees
New York City, NY
Headquarter

Hard Facts

Business Model Canvas

This canvas shows a detailed explanation of how the business model of American Express is structured.
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Business Model Patterns

The business model patterns of American Express help to understand the mechanics behind the business model. Furthermore you can learn more about the specific business model pattern by clicking learn more.
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SWOT Analysis

The SWOT Analysis of American Express is about the strengths, weaknesses, opportunities and threats of the companies business model. By clicking the i you can see a detailed description.
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What makes American Express special?

This section is all about the secret sauce of the business model of American Express. If there is any incredible information about the founding team (like how they started the business, etc.) you can learn from you can find it here!
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Marketing Insights

Last but not least in this section we analyse the marketing activities of American Express. Which kind of marketing American Express is doing?
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