The Business Model of Amazon Services
Amazon Services targets businesses of all sizes to provide products and solutions backed by the power of Amazon. Business owners can sell their products on Amazon Marketplace and make use of Amazon's fulfillment services to manage shipping and provide trusted customer service. In addition, they can advertise their products to Amazon.com shoppers to drive traffic to their website and make use of a facilitated buying experience for their customers who can use their Amazon account through Amazon Payments. Amazon Services also enables to build a branded eCommerce website thus helping make the website more successful.