The Business Model of Amazon Retail

With the business idea born in a garage, Amazon has evolved into the largest and most influential online retailer. Amazon has separate retail websites for many countries such as USA, France, Canada, India, China, Mexico or Germany. Amazon also offers international shipping to certain other countries for some of its products. The software development centers, the customer service centers, as well as centers for warehousing and fulfillment being the most important divisions are spread across the continents. Along the way, Amazon has inspired and shaped the rest of the retail sector, while revolutionising attitudes to online business and transforming the way people shop.

Amazon Retail Business Model
1994
Founded
1.608.000
Employees
Bellevue, WA
Headquarter

Hard Facts

Business Model Canvas

This canvas shows a detailed explanation of how the business model of Amazon Retail is structured.
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Business Model Patterns

The business model patterns of Amazon Retail help to understand the mechanics behind the business model. Furthermore you can learn more about the specific business model pattern by clicking learn more.
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SWOT Analysis

The SWOT Analysis of Amazon Retail is about the strengths, weaknesses, opportunities and threats of the companies business model. By clicking the i you can see a detailed description.
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What makes Amazon Retail special?

This section is all about the secret sauce of the business model of Amazon Retail. If there is any incredible information about the founding team (like how they started the business, etc.) you can learn from you can find it here!
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Marketing Insights

Last but not least in this section we analyse the marketing activities of Amazon Retail. Which kind of marketing Amazon Retail is doing?
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