The Business Model of AIDA Cruises

The shipping company AIDA Cruises, with its headquarters in the Hanseatic and university city of Rostock, is one of the leading companies in the tourism industry in Germany. The company offers cruises all over the world. AIDA Cruises has belonged to the British-American cruise company Carnival Corporaions & plc since 2003 and has since sailed under the flag of the Italian subsidiary Costa Crociere. In 2021, the fleet lists 14 ships with a capacity of over 31,888 beds. AIDA offers its customers comparatively cheap cruise deals, with the revenue then being brought in with the help of additional offers on deck. The brand is also very well known for its many leisure activities and entertainment options on board. AIDA's ships are part of Italy's merchant navy and therefore have to sail under Italy's environmental, labour and tax regulations as a flag state.

AIDA Cruises Business Model
1994
Founded
11.140
Employees
Rostock, GER
Headquarter

Hard Facts

Business Model Canvas

This canvas shows a detailed explanation of how the business model of AIDA Cruises is structured.
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Business Model Patterns

The business model patterns of AIDA Cruises help to understand the mechanics behind the business model. Furthermore you can learn more about the specific business model pattern by clicking learn more.
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SWOT Analysis

The SWOT Analysis of AIDA Cruises is about the strengths, weaknesses, opportunities and threats of the companies business model. By clicking the i you can see a detailed description.
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What makes AIDA Cruises special?

This section is all about the secret sauce of the business model of AIDA Cruises. If there is any incredible information about the founding team (like how they started the business, etc.) you can learn from you can find it here!
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Marketing Insights

Last but not least in this section we analyse the marketing activities of AIDA Cruises. Which kind of marketing AIDA Cruises is doing?
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