The Business Model of Adverty
Adverty is an analysis platform for data-driven marketing that specializes in the creation of advertising concepts and solutions for virtual and augmented reality. The company's mission is to connect businesses and individuals in the gaming industry through display advertising, branding, and marketing services. The company was created in 2016 in Stockholm and is headquartered there. With its "in-game ad exposure technology," Adverty has achieved tremendous success. The company uses this strategy to promote specific companies or brands in a variety of game contexts without inundating gamers with invasive banner adverts. Additionally, the company has secured a patent for this technology, which serves as the foundation for Adverty's leading in-game advertising platform. Adverty's success is largely due to its efforts to reach diverse target groups within the in-game advertising inventory through new solutions and to provide content creators with an easy and unobtrusive way to incorporate adverts.