The Business Model of Adverty

Adverty is an analysis platform for data-driven marketing that specializes in the creation of advertising concepts and solutions for virtual and augmented reality. The company's mission is to connect businesses and individuals in the gaming industry through display advertising, branding, and marketing services. The company was created in 2016 in Stockholm and is headquartered there. With its "in-game ad exposure technology," Adverty has achieved tremendous success. The company uses this strategy to promote specific companies or brands in a variety of game contexts without inundating gamers with invasive banner adverts. Additionally, the company has secured a patent for this technology, which serves as the foundation for Adverty's leading in-game advertising platform. Adverty's success is largely due to its efforts to reach diverse target groups within the in-game advertising inventory through new solutions and to provide content creators with an easy and unobtrusive way to incorporate adverts.

Adverty Business Model
2016
Founded
45
Employees
Stockholm, SWE
Headquarter

Hard Facts

Business Model Canvas

This canvas shows a detailed explanation of how the business model of Adverty is structured.
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Business Model Patterns

The business model patterns of Adverty help to understand the mechanics behind the business model. Furthermore you can learn more about the specific business model pattern by clicking learn more.
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SWOT Analysis

The SWOT Analysis of Adverty is about the strengths, weaknesses, opportunities and threats of the companies business model. By clicking the i you can see a detailed description.
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What makes Adverty special?

This section is all about the secret sauce of the business model of Adverty. If there is any incredible information about the founding team (like how they started the business, etc.) you can learn from you can find it here!
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Marketing Insights

Last but not least in this section we analyse the marketing activities of Adverty. Which kind of marketing Adverty is doing?
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