The Business Model of ActiveCampaign
ActiveCampaign was founded in 2003 by Jason VandeBoom and started as a consulting firm helping small businesses to manage their contacts and automate different marketing tasks. ActiveCampaign is a unicorn company, as its privately-held start-up is valued at over 1 billion USD. ActiveCampaign is now a software-as-service business and focuses on customer experience automation. This helps businesses to orchestra across all their channels, track their buyer’s preferences, behavior, and other attributes, make a broad data set for segmentation and send entire personalized campaigns at the right time and on the right channel out. Furthermore, they provide many different features like transactional emails, email marketing, marketing automation, CRM, and service and support to help businesses create the best customer experience. They target B2B and B2C customer segments and offer their software for all kinds of industries, like Travel&Hospitality, Bloggers&Influencers, Non-Profit, Healthcare, Real-estate, etc. . ActiveCampaign has integrated with over 900 apps so that businesses can connect with best fitting tools for them, some of their most popular apps are Facebook, Shopify, and WordPress.* They have four different subscription plans that can be paid monthly or annually, and their pricing is by far cheaper than others. As well as they offer outstanding customer service and already support more than 180.000 businesses around the globe.