The Business Model of Zalando
Zalando is an online retailer specializing in selling fashion and lifestyle products by offering a great product variety and a comfortable shopping experience. The company was established in October 2008 in Germany and initially focused on a broad product selection of shoes. Over the years, it extended into other fashion categories such as clothing and further expanded its retail services in a total of 15 European countries. It relates to fashion, internet technology, marketing and logistics as its fundamental pillars and wants to be a pioneer in these.