The Business Model of Zalando
Zalando is an online retailer specializing in selling fashion and lifestyle products by offering a great product variety and a comfortable shopping experience. The company was established in October 2008 in Germany and initially focused on a broad product selection of shoes. Over the years, it extended into other fashion categories such as clothing and further expanded its retail services in a total of 15 European countries. It relates to fashion, internet technology, marketing and logistics as its fundamental pillars and wants to be a pioneer in these.
![Zalando Business Model](https://a.storyblok.com/f/124740/2560x493/89cb03cf67/zalando_logo.png/m/250x0)
Hard Facts
Business Model Canvas
![BMI](https://a.storyblok.com/f/124740/2080x1292/08391186ba/business-model-analyses.png/m/1200x0)
![BMI](https://a.storyblok.com/f/124740/628x1114/52560e16d4/business-model-analyisis.png/m/)
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Sign up for freeBusiness Model Patterns
![BMI](https://a.storyblok.com/f/124740/2080x1220/7c15e498b3/patterns.png/m/1200x0)
![BMI](https://a.storyblok.com/f/124740/628x1638/50db1ed476/patterns.png/m/)
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![BMI](https://a.storyblok.com/f/124740/622x988/b7e6d49826/relatedlogos.png/m/)
SWOT Analysis
![BMI](https://a.storyblok.com/f/124740/2080x1768/287d53622a/swot.png/m/1200x0)
![BMI](https://a.storyblok.com/f/124740/622x1871/e3d9dee0c2/swot.png/m/)
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Sign up for freeWhat makes Zalando special?
![BMI](https://a.storyblok.com/f/124740/2080x1424/de3e6b7a78/descriptions.png/m/1200x0)
![BMI](https://a.storyblok.com/f/124740/622x4448/2d8c90676a/description.png/m/)
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![BMI](https://a.storyblok.com/f/124740/2080x1086/4c52d43894/marketing.png/m/1200x0)
![BMI](https://a.storyblok.com/f/124740/622x2375/7bfe106eb6/marketing.png/m/)
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