The Business Model of Zalando

Zalando is an online retailer specializing in selling fashion and lifestyle products by offering a great product variety and a comfortable shopping experience. The company was established in October 2008 in Germany and initially focused on a broad product selection of shoes. Over the years, it extended into other fashion categories such as clothing and further expanded its retail services in a total of 15 European countries. It relates to fashion, internet technology, marketing and logistics as its fundamental pillars and wants to be a pioneer in these.

Zalando Business Model
2008
Founded
14.194​
Employees
Berlin, GER
Headquarter

Hard Facts

Business Model Canvas

This canvas shows a detailed explanation of how the business model of Zalando is structured.
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Business Model Patterns

The business model patterns of Zalando help to understand the mechanics behind the business model. Furthermore you can learn more about the specific business model pattern by clicking learn more.
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SWOT Analysis

The SWOT Analysis of Zalando is about the strengths, weaknesses, opportunities and threats of the companies business model. By clicking the i you can see a detailed description.
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What makes Zalando special?

This section is all about the secret sauce of the business model of Zalando. If there is any incredible information about the founding team (like how they started the business, etc.) you can learn from you can find it here!
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Marketing Insights

Last but not least in this section we analyse the marketing activities of Zalando. Which kind of marketing Zalando is doing?
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