The Business Model of Zynga
Zynga is a provider of online game services and was founded with the idea that playing games would become one of the main activities on the Internet. It is focused on making games simple, accessible, and social thus encouraging people to start playing. It follows the mission to connect the world through games which it pursues by combining engineering, industry-leading product management and analytics. Some of the most popular games to be named are FarmVille, Zynga Poker and Words With Friends.