The Business Model of Zynga

Zynga is a provider of online game services and was founded with the idea that playing games would become one of the main activities on the Internet. It is focused on making games simple, accessible, and social thus encouraging people to start playing. It follows the mission to connect the world through games which it pursues by combining engineering, industry-leading product management and analytics. Some of the most popular games to be named are FarmVille, Zynga Poker and Words With Friends.

2007

Founded

1.883

Employees

San Francisco, CA

Headquarter

Hard Facts

Business Model Canvas

This canvas shows a detailed explanation of how the business model of Zynga is structured.

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Business Model Patterns

The business model patterns of Zynga help to understand the mechanics behind the business model. Furthermore you can learn more about the specific business model pattern by clicking learn more.

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SWOT Analysis

The SWOT Analysis of Zynga is about the strengths, weaknesses, opportunities and threats of the companies business model. By clicking the i you can see a detailed description.

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What makes Zynga special?

This section is all about the secret sauce of the business model of Zynga. If there is any incredible information about the founding team (like how they started the business, etc.) you can learn from you can find it here!