The Business Model of Ziferblat
Ziferblat is a Russian coffee shop chain following the concept: time is money, and everything else is free. It makes its facilities available for the visitors in return for a fee to be charged for every minute spent in the venue. Guests have to note the time upon arrival and can stay as long as they want in the café. The complimentary offer includes snacks such as biscuits or fruits however own food can also be prepared in the kitchen. Guests can make use of the space for working, reading, or social activities which play an important part of the concept.