The Business Model of Zaycon Foods
Zaycon Foods delivered food at wholesale prices directly from the grower to customers at selected locations, such as church car parks, businesses and schools. Customers had to register online to place orders, selecting a pick-up date, location and desired quantity. When a certain number of shoppers were reached, a refrigerated vehicle would come to the desired location and deliver the products directly to the customers' boots.
Founded in 2010, Zaycon ceased operations in the summer of 2018 due to a legal dispute and internal turmoil.
Richard Braddock has sued Zaycon and its four managers, seeking US$6.5 million in damages for what he calls fraud, lying, concealing information and conspiring to get him fired as CEO.