The Business Model of YouTube

YouTube provides a platform to display a wide variety of user-generated and corporate video content that is mostly exposable for viewing and sharing. Individual and corporate content producers are able to upload videos from different categories including video clips, TV clips, music videos, video blogging or educational videos. Companies and other organizations use the free streaming of certain content, as part of the YouTube partnership program. The launch of "YouTube for TV" enabled to view the videos on TV-based media devices. Unregistered users can watch videos, but need to affirm themselves to be at least 18 years old in case of videos containing potentially offensive content. YouTube was bought by Google in November 2006 and now operates as a Google subsidiary.

YouTube Business Model
2005
Founded
2.800
Employees
San Bruno, CA
Headquarter

Hard Facts

Business Model Canvas

This canvas shows a detailed explanation of how the business model of YouTube is structured.
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Business Model Patterns

The business model patterns of YouTube help to understand the mechanics behind the business model. Furthermore you can learn more about the specific business model pattern by clicking learn more.
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SWOT Analysis

The SWOT Analysis of YouTube is about the strengths, weaknesses, opportunities and threats of the companies business model. By clicking the i you can see a detailed description.
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What makes YouTube special?

This section is all about the secret sauce of the business model of YouTube. If there is any incredible information about the founding team (like how they started the business, etc.) you can learn from you can find it here!
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Marketing Insights

Last but not least in this section we analyse the marketing activities of YouTube. Which kind of marketing YouTube is doing?
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