The Business Model of YouTube
YouTube provides a platform to display a wide variety of user-generated and corporate video content that is mostly exposable for viewing and sharing. Individual and corporate content producers are able to upload videos from different categories including video clips, TV clips, music videos, video blogging or educational videos. Companies and other organizations use the free streaming of certain content, as part of the YouTube partnership program. The launch of "YouTube for TV" enabled to view the videos on TV-based media devices. Unregistered users can watch videos, but need to affirm themselves to be at least 18 years old in case of videos containing potentially offensive content. YouTube was bought by Google in November 2006 and now operates as a Google subsidiary.