The Business Model of Wikifolio

Wikifolio.com aims to democratise securities trading and the investment market. Founded by Andreas Kern (CEO) in Vienna (Austria) in 2012, wikifolio Financial Technologies AG is a so-called social trading platform. On the one hand, there are people who want to invest their money profitably, but who lack the time or knowledge to follow the investment market themselves. On the other hand, there are traders, whether professional brokers or private individuals, who share their knowledge and trading strategies in model portfolios, the so-called Wikifolios. If such a wikifolio is promising, it is issued by Lang & Schwarz as a wikifolio certificate and traded on the Stuttgart Stock Exchange. Investors can thus invest in these certificates quickly and easily via their house bank or an online broker. Furthermore, the company relies on a broad cooperation network with various other financial portals such as comdirect or Finanz 100. Wikifolio.com enables traders to turn their personal trading strategy into money and investors to profitably supplement their own securities account. Wikifolio.com profits from a successful investment through the so-called certificate fee and the performance fee, which is due in the event of a new annual high and is shared between the company and the trader. However, the use of the platform is free of charge for both investors and traders. In this way, a fair and transparent cost model also succeeds in setting new standards in the investment market. With its concept, wikifolio.com has established itself as an attractive and easily accessible alternative for investment transactions.

Wikifolio Business Model
2012
Founded
50+
Employees
Vienna, AUT
Headquarter

Hard Facts

Business Model Canvas

This canvas shows a detailed explanation of how the business model of Wikifolio is structured.
BMI BMI
Unlock

Unlock Premium Content

Get full access to 160+ Business Model Analyzes with Premium and discover the full scope!

Sign up for free Icon

Business Model Patterns

The business model patterns of Wikifolio help to understand the mechanics behind the business model. Furthermore you can learn more about the specific business model pattern by clicking learn more.
BMI BMI
Unlock

Unlock Premium Content

Get full access to 160+ Business Model Analyzes with Premium and discover the full scope!

Sign up for free Icon
BMI BMI

SWOT Analysis

The SWOT Analysis of Wikifolio is about the strengths, weaknesses, opportunities and threats of the companies business model. By clicking the i you can see a detailed description.
BMI BMI
Unlock

Unlock Premium Content

Get full access to 160+ Business Model Analyzes with Premium and discover the full scope!

Sign up for free Icon

What makes Wikifolio special?

This section is all about the secret sauce of the business model of Wikifolio. If there is any incredible information about the founding team (like how they started the business, etc.) you can learn from you can find it here!
BMI BMI
Unlock

Unlock Premium Content

Get full access to 160+ Business Model Analyzes with Premium and discover the full scope!

Sign up for free Icon

Marketing Insights

Last but not least in this section we analyse the marketing activities of Wikifolio. Which kind of marketing Wikifolio is doing?
BMI BMI
Unlock

Unlock Premium Content

Get full access to 160+ Business Model Analyzes with Premium and discover the full scope!

Sign up for free Icon