The Business Model of Wikifolio
Wikifolio.com aims to democratise securities trading and the investment market. Founded by Andreas Kern (CEO) in Vienna (Austria) in 2012, wikifolio Financial Technologies AG is a so-called social trading platform. On the one hand, there are people who want to invest their money profitably, but who lack the time or knowledge to follow the investment market themselves. On the other hand, there are traders, whether professional brokers or private individuals, who share their knowledge and trading strategies in model portfolios, the so-called Wikifolios. If such a wikifolio is promising, it is issued by Lang & Schwarz as a wikifolio certificate and traded on the Stuttgart Stock Exchange. Investors can thus invest in these certificates quickly and easily via their house bank or an online broker. Furthermore, the company relies on a broad cooperation network with various other financial portals such as comdirect or Finanz 100. Wikifolio.com enables traders to turn their personal trading strategy into money and investors to profitably supplement their own securities account. Wikifolio.com profits from a successful investment through the so-called certificate fee and the performance fee, which is due in the event of a new annual high and is shared between the company and the trader. However, the use of the platform is free of charge for both investors and traders. In this way, a fair and transparent cost model also succeeds in setting new standards in the investment market. With its concept, wikifolio.com has established itself as an attractive and easily accessible alternative for investment transactions.