The Business Model of Whatchado

whatchado is an Austrian web portal based in Vienna that sees itself as a handbook of life stories. The name whatchado comes from American slang for the question, "What do you do?" The idea behind it is to support young people in their career orientation by presenting them with video interviews with various professionals on the website. In them, people talk about their profession and career. A matching of inclinations is also offered. After being asked about their interests, users are shown videos of people who have answered the same or similar questions. The platform covers numerous professions and interviews people at all levels of the hierarchy - from apprentices to federal presidents.