The Business Model of Western Governors University

Western Governors University (WGU) is a nonprofit online university founded and supported by 19 U.S. governors. WGU does not only teach new skills but also grants credits for existing ones. As compared to the traditional university model there are no classes, lectures or a fixed academic calendar. To obtain the necessary competencies for a modul (if lacking), students are given learning materials and guidance from a mentor. Tuition is charged at a flat rate per six-months term regardless of the number of courses the student has taken. As of July 2015, the university had nearly 60,000 enrolled students and more than 50,000 graduates.

Western Governors University Business Model
1997
Founded
3.939
Employees
Millcreek, UT
Headquarter

Hard Facts

Business Model Canvas

This canvas shows a detailed explanation of how the business model of Western Governors University is structured.
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Business Model Patterns

The business model patterns of Western Governors University help to understand the mechanics behind the business model. Furthermore you can learn more about the specific business model pattern by clicking learn more.
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SWOT Analysis

The SWOT Analysis of Western Governors University is about the strengths, weaknesses, opportunities and threats of the companies business model. By clicking the i you can see a detailed description.
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What makes Western Governors University special?

This section is all about the secret sauce of the business model of Western Governors University. If there is any incredible information about the founding team (like how they started the business, etc.) you can learn from you can find it here!
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Marketing Insights

Last but not least in this section we analyse the marketing activities of Western Governors University. Which kind of marketing Western Governors University is doing?
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