The Business Model of Waterdrop
Waterdrop offers its customers a broad product portfolio of so-called microdrinks, which are small cubes that enrich the water with fruit and plant extracts through the neck of each bottle, thus making it easier for customers to drink enough water in a healthy way. A special app with which you can track your fluid intake promotes this effect. The range also includes a wide selection of reusable bottles and other drinking accessories. The products are sold through various distribution channels. These include the company's own online shop, sales partners and flagship stores in selected cities.