The Business Model of Walt Disney
The Walt Disney Company, known for producing cartoons and entertainment films for children and young people, is a US media company. The company's main line of business is film and licensing. It was founded in 1923 by the brothers Walt and Roy Disney and with the first Mickey Mouse cartoon in 1928 they set a milestone in the development of the merchandising business with media offerings. Walt Disney Studios is by far the largest film company in the world, with a market share of more than 33% in 2019. They are also the world's largest licensor. Other business areas of the company are TV, streaming services (Disney+, Hulu), consumer products and publishing, theme parks and resorts (Disney Parks).