The Business Model of The Walt Disney

The Walt Disney Company, known for producing cartoons and entertainment films for children and young people, is a US media company. The company's main line of business is film and licensing. It was founded in 1923 by the brothers Walt and Roy Disney and with the first Mickey Mouse cartoon in 1928 they set a milestone in the development of the merchandising business with media offerings. Walt Disney Studios is by far the largest film company in the world, with a market share of more than 33% in 2019. They are also the world's largest licensor. Other business areas of the company are TV, streaming services (Disney+, Hulu), consumer products and publishing, theme parks and resorts (Disney Parks).

The Walt Disney Business Model
1923
Founded
203.000
Employees
Burbank, CA
Headquarter

Hard Facts

Business Model Canvas

This canvas shows a detailed explanation of how the business model of The Walt Disney is structured.
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Business Model Patterns

The business model patterns of The Walt Disney help to understand the mechanics behind the business model. Furthermore you can learn more about the specific business model pattern by clicking learn more.
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SWOT Analysis

The SWOT Analysis of The Walt Disney is about the strengths, weaknesses, opportunities and threats of the companies business model. By clicking the i you can see a detailed description.
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What makes The Walt Disney special?

This section is all about the secret sauce of the business model of The Walt Disney. If there is any incredible information about the founding team (like how they started the business, etc.) you can learn from you can find it here!
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Marketing Insights

Last but not least in this section we analyse the marketing activities of The Walt Disney. Which kind of marketing The Walt Disney is doing?
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