TUI Cruises (Mein Schiff)

TUI Cruises (Mein Schiff) is headquartered in Hamburg. With its portfolio of cruise holidays, the company's ships advertise itself as premium cruises in the four-star class. TUI AG and Royal Caribbean Cruises Ltd. launched the company in 2008 as a joint venture. Wybcke Meier and Frank Kuhlmann serve as managing directors. The company employs approximately 360 people at its headquarters in Hamburg, who are responsible for guest service, sales, marketing, communication, managing, and finance, and approximately 6890 crew members for TUI Cruises. The company employs a total of 48,330 people worldwide, the bulk of whom work in the hotels and resorts industry. TUI's cruise segment consists of a total of 16 cruise ships run by three cruise lines, as each cruise line caters to a distinct target group and so aligns its idea accordingly. TUI Cruises and Marella Voyages' joint venture is the market leader in Germany and the United Kingdom for premium cruises, while Hapag-Lloyd Cruises specializes in expedition cruises.

TUI Cruises (Mein Schiff) Business Model
2008
Founded
48.330
Employees
Hamburg, GER
Headquarter

Hard Facts

Business Model Canvas of TUI Cruises (Mein Schiff)

The business model canvas of TUI Cruises (Mein Schiff) shows a detailed explanation of how the business model of TUI Cruises (Mein Schiff) is structured.
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Business Model Patterns of TUI Cruises (Mein Schiff)

The business model patterns of TUI Cruises (Mein Schiff) help to understand the mechanics behind the business model of TUI Cruises (Mein Schiff). For a better understanding we added a description of how TUI Cruises (Mein Schiff) is using the detailed patterns. Furthermore you can learn more about the specific business model pattern by clicking learn more.
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SWOT Analysis of TUI Cruises (Mein Schiff)

The SWOT Analysis of TUI Cruises (Mein Schiff) is about the strengths, weaknesses, opportunities and threats of the companies business model. By clicking the i you can see a detailed description.
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What makes TUI Cruises (Mein Schiff) special and action oriented insights about TUI Cruises (Mein Schiff)

This section is all about the secret sauce of the business model of TUI Cruises (Mein Schiff). If there is any incredible information about the founding team (like how they started the business, etc.) you can learn from you can find it here!
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Marketing of TUI Cruises (Mein Schiff)

Last but not least in this section we analyse the marketing activities of TUI Cruises (Mein Schiff)? Which kind of marketing TUI Cruises (Mein Schiff) is doing? By clicking the i you can see a detailed description.
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