The Business Model of Toyota
Toyota Motor Corporation, commonly abbreviated as Toyota, is a Japanese multinational automaker based in Toyota, Aichi. Toyota is one of the world's leading carmakers with an established reputation for reliability, fuel efficiency, and innovation. Toyota was the first automobile manufacturer in the world to produce more than 10 million automobiles each year, a feat it has maintained since 2012, when it also recorded producing its 200 millionth vehicle. Toyota was the largest publicly traded business in Japan in terms of market capitalization and sales in July 2014.