The Business Model of Toyota

Toyota Motor Corporation, commonly abbreviated as Toyota, is a Japanese multinational automaker based in Toyota, Aichi. Toyota is one of the world's leading carmakers with an established reputation for reliability, fuel efficiency, and innovation. Toyota was the first automobile manufacturer in the world to produce more than 10 million automobiles each year, a feat it has maintained since 2012, when it also recorded producing its 200 millionth vehicle. Toyota was the largest publicly traded business in Japan in terms of market capitalization and sales in July 2014.

Toyota Business Model
1937
Founded
366.282
Employees
Aichi, JPN
Headquarter

Hard Facts

Business Model Canvas

This canvas shows a detailed explanation of how the business model of Toyota is structured.
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Business Model Patterns

The business model patterns of Toyota help to understand the mechanics behind the business model. Furthermore you can learn more about the specific business model pattern by clicking learn more.
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SWOT Analysis

The SWOT Analysis of Toyota is about the strengths, weaknesses, opportunities and threats of the companies business model. By clicking the i you can see a detailed description.
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What makes Toyota special?

This section is all about the secret sauce of the business model of Toyota. If there is any incredible information about the founding team (like how they started the business, etc.) you can learn from you can find it here!
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Marketing Insights

Last but not least in this section we analyse the marketing activities of Toyota. Which kind of marketing Toyota is doing?
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