The Business Model of Tchibo
The company was founded on 15 March 1949 in Hamburg, where it is also based today. The idea behind the foundation was to also send roasted coffee by post. After selling coffee from the factory as early as 1953, the founders opened the first Tchibo branch two years later. The strategic success was further advanced in 1973 by adding consumer goods to the product range. Tchibo was one of the first companies to enter the e-commerce business as early as 1997, and its strategy successfully established it as the largest coffee shop operator in Germany in 2003. In addition, in conjunction with the new slogan "A new world every week", the innovative principle of weekly updates was introduced, which sets Tchibo apart. As one of Germany's largest consumer goods and retail companies, Tchibo offers a variety of products while promising its customers inspiration and sustainability. Sustainability is thus part of the business model and the added value that the company promises.