The Business Model of Tata Nano

In 2009, Tata Motors, the biggest carmaker in India, launched the Tata Nano with an initial market price of Rs.100,000 (approx. 1,400 Euros) which is recognized as the cheapest car in the world. It was developed driven by the vision to provide a safe and comfortable vehicle to millions of Indian families who used to ride on a single scooter - parents with their children. Many families could not afford a traditional car so Tata started producing a car which is about half the price of the cheapest car available in India. One of the strategies was to omit unnecessary parts.

Tata Nano Business Model
1945
Founded
78.906
Employees
Mumbai, IND
Headquarter

Hard Facts

Business Model Canvas

This canvas shows a detailed explanation of how the business model of Tata Nano is structured.
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Business Model Patterns

The business model patterns of Tata Nano help to understand the mechanics behind the business model. Furthermore you can learn more about the specific business model pattern by clicking learn more.
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SWOT Analysis

The SWOT Analysis of Tata Nano is about the strengths, weaknesses, opportunities and threats of the companies business model. By clicking the i you can see a detailed description.
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What makes Tata Nano special?

This section is all about the secret sauce of the business model of Tata Nano. If there is any incredible information about the founding team (like how they started the business, etc.) you can learn from you can find it here!
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Marketing Insights

Last but not least in this section we analyse the marketing activities of Tata Nano. Which kind of marketing Tata Nano is doing?
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