The Business Model of Stance Socks
Stance Socks is a fashion company that designs and distributes socks. It follows the philosophy that emphasizes expression and function thus reconciling comfort, performance, and emotional connection with the products. It uses high-quality materials to design socks for women and men in the categories "performance", "casual", and "premium" as well as socks for kids. Stance further partners with famous brands and celebrities for designs. As of September 2015, the company was present in over 40 countries worldwide. Stance was raising $50 million in early January 2015 to fund their entry into the underwear market. Stance raised an additional $30 million in April 2016 in a funding round headed by Mercato Partners and including returning investors August Capital, Kleiner Perkins Caufield & Byers, Menlo Ventures, Shasta Ventures, and Sherpa Capital.