The Business Model of Southwest Airlines

Southwest Airlines is the largest discount carrier in the U.S. (in terms of domestic passengers boarded) devoted to provide not only cheap flights but also a high-quality customer service. As of March, 2015, Southwest operates 679 Boeing 737 aircraft and serves 94 destinations across the United States and six additional countries with more than 3,600 flights a day. With its business model, the company created an impact on other carriers and served as an inspiration such that the model was repeated many times around the world.

Southwest Airlines Business Model
1967
Founded
55.100
Employees
Dallas, TX
Headquarter

Hard Facts

Business Model Canvas

This canvas shows a detailed explanation of how the business model of Southwest Airlines is structured.
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Business Model Patterns

The business model patterns of Southwest Airlines help to understand the mechanics behind the business model. Furthermore you can learn more about the specific business model pattern by clicking learn more.
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SWOT Analysis

The SWOT Analysis of Southwest Airlines is about the strengths, weaknesses, opportunities and threats of the companies business model. By clicking the i you can see a detailed description.
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What makes Southwest Airlines special?

This section is all about the secret sauce of the business model of Southwest Airlines. If there is any incredible information about the founding team (like how they started the business, etc.) you can learn from you can find it here!
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Marketing Insights

Last but not least in this section we analyse the marketing activities of Southwest Airlines. Which kind of marketing Southwest Airlines is doing?
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