The Business Model of Refinery29

Refinery29 is a lifestyle platform connecting visitors and subscribers with content, commerce, and community for a more stylish life. Refinery29 started as an local online guide to New York's hip and independent retailers and turned to a next generation fashion media platform over the last years. The offer includes news, entertainment, support to cultivate the customer's entire shopping funnel and a place where readers are invited to read, chat, shop, and share.

Refinery29 Business Model
2005
Founded
325
Employees
New York City, NY
Headquarter

Hard Facts

Business Model Canvas

This canvas shows a detailed explanation of how the business model of Refinery29 is structured.
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Business Model Patterns

The business model patterns of Refinery29 help to understand the mechanics behind the business model. Furthermore you can learn more about the specific business model pattern by clicking learn more.
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SWOT Analysis

The SWOT Analysis of Refinery29 is about the strengths, weaknesses, opportunities and threats of the companies business model. By clicking the i you can see a detailed description.
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What makes Refinery29 special?

This section is all about the secret sauce of the business model of Refinery29. If there is any incredible information about the founding team (like how they started the business, etc.) you can learn from you can find it here!
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Marketing Insights

Last but not least in this section we analyse the marketing activities of Refinery29. Which kind of marketing Refinery29 is doing?
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