The Business Model of Peloton
Peloton is a US-based company in the sports and leisure industry. The mission of Peloton's founders is to combine technology and design to enable members to take their workouts to the next level, anytime, anywhere. The company sells fitness equipment and matching subscriptions as well as accessories and apparel. Peloton currently offers two spinning bikes and one treadmill. These products can be purchased individually or with additional equipment such as dumbbells or shoes. A subscription is required to use the equipment. Training videos are offered together with experienced trainers, which are streamed live or on-demand.