The Business Model of Nintendo Wii

Nintendo is a Japanese multinational consumer electronics company manufacturing and selling products such as home consoles (e.g., Nintendo Entertainment System or Wii), handheld consoles (e.g., Game Boy or Nintendo 3DS), and the respective software. The introduction of the video game console Wii boosted the sales immensely, primarily driven by the newly created Wii remote allowing users to play games by connecting their physical movements to it. As of March 31, 2015, the Wii has sold 101.52 million consoles worldwide.

Nintendo Wii Business Model
1889
Founded
6.547
Employees
Kyoto, JPN
Headquarter

Hard Facts

Business Model Canvas

This canvas shows a detailed explanation of how the business model of Nintendo Wii is structured.
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Business Model Patterns

The business model patterns of Nintendo Wii help to understand the mechanics behind the business model. Furthermore you can learn more about the specific business model pattern by clicking learn more.
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SWOT Analysis

The SWOT Analysis of Nintendo Wii is about the strengths, weaknesses, opportunities and threats of the companies business model. By clicking the i you can see a detailed description.
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What makes Nintendo Wii special?

This section is all about the secret sauce of the business model of Nintendo Wii. If there is any incredible information about the founding team (like how they started the business, etc.) you can learn from you can find it here!
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Marketing Insights

Last but not least in this section we analyse the marketing activities of Nintendo Wii. Which kind of marketing Nintendo Wii is doing?
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