The Business Model of Nine Inch Nails

Nine Inch Nails (abbreviated and stylized as NIИ) is an American industrial rock band, founded in 1988. It was one of the first bands to acknowledge that music had become free due to its distribution on the Internet. For this reason, the band established a freemium business model in order to connect with fans in a better way and provide them a better reason to buy their products.

Nine Inch Nails Business Model
1998
Founded
2
Employees
Cleveland, OH
Headquarter

Hard Facts

Business Model Canvas

This canvas shows a detailed explanation of how the business model of Nine Inch Nails is structured.
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Business Model Patterns

The business model patterns of Nine Inch Nails help to understand the mechanics behind the business model. Furthermore you can learn more about the specific business model pattern by clicking learn more.
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SWOT Analysis

The SWOT Analysis of Nine Inch Nails is about the strengths, weaknesses, opportunities and threats of the companies business model. By clicking the i you can see a detailed description.
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What makes Nine Inch Nails special?

This section is all about the secret sauce of the business model of Nine Inch Nails. If there is any incredible information about the founding team (like how they started the business, etc.) you can learn from you can find it here!
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Marketing Insights

Last but not least in this section we analyse the marketing activities of Nine Inch Nails. Which kind of marketing Nine Inch Nails is doing?
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