The Business Model of Nikki Beach

Nikki Beach offers a beach club concept including elements promising a real luxury lifestyle experience: music, entertainment, fashion, film and art, with all facets of the programme being of high quality. Nikki Beach can be found in the most trendsetting locations worldwide and can now be experienced in twelve cities in nine different countries with more locations to come. Nikki Beach is a family owned and operated business which was initially founded by Jack Penrod in 1997 as Café Nikki, a garden at Penrod's Beach Club in South Beach that later turned into Nikki Beach. This idea originated after Penrod's daughter passed away in a car accident in order to pay tribute to her, to celebrate and honor the beautiful life his daughter had experienced before the tragedy.

Nikki Beach Business Model
1997
Founded
Miami, FL
Headquarter

Hard Facts

Business Model Canvas

This canvas shows a detailed explanation of how the business model of Nikki Beach is structured.
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Business Model Patterns

The business model patterns of Nikki Beach help to understand the mechanics behind the business model. Furthermore you can learn more about the specific business model pattern by clicking learn more.
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SWOT Analysis

The SWOT Analysis of Nikki Beach is about the strengths, weaknesses, opportunities and threats of the companies business model. By clicking the i you can see a detailed description.
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What makes Nikki Beach special?

This section is all about the secret sauce of the business model of Nikki Beach. If there is any incredible information about the founding team (like how they started the business, etc.) you can learn from you can find it here!
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Marketing Insights

Last but not least in this section we analyse the marketing activities of Nikki Beach. Which kind of marketing Nikki Beach is doing?
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