The Business Model of Nike

Nike designs, markets, and distributes footwear, apparel, equipment and accessories for many kinds of sports and fitness activities. Being one of the world's largest suppliers of athletic footwear and apparel, Nike transformed its business model after it had been criticized for its labor practices in sweatshops in countries such as China or Vietnam. A weak demand in Nike's products due to its damaged image created a shift towards a new model where sustainability and innovation play a key role.

Nike Business Model
1964
Founded
73.300
Employees
Beaverton, OR
Headquarter

Hard Facts

Business Model Canvas

This canvas shows a detailed explanation of how the business model of Nike is structured.
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Business Model Patterns

The business model patterns of Nike help to understand the mechanics behind the business model. Furthermore you can learn more about the specific business model pattern by clicking learn more.
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SWOT Analysis

The SWOT Analysis of Nike is about the strengths, weaknesses, opportunities and threats of the companies business model. By clicking the i you can see a detailed description.
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What makes Nike special?

This section is all about the secret sauce of the business model of Nike. If there is any incredible information about the founding team (like how they started the business, etc.) you can learn from you can find it here!
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Marketing Insights

Last but not least in this section we analyse the marketing activities of Nike. Which kind of marketing Nike is doing?
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