Nike

Nike designs, markets, and distributes footwear, apparel, equipment and accessories for many kinds of sports and fitness activities. Being one of the world's largest suppliers of athletic footwear and apparel, Nike transformed its business model after it had been criticized for its labor practices in sweatshops in countries such as China or Vietnam. A weak demand in Nike's products due to its damaged image created a shift towards a new model where sustainability and innovation play a key role.

Nike Business Model
1964
Founded
75.400
Employees
Beaverton, OR
Headquarter

Hard Facts

Business Model Canvas of Nike

The business model canvas of Nike shows a detailed explanation of how the business model of Nike is structured.
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Business Model Patterns of Nike

The business model patterns of Nike help to understand the mechanics behind the business model of Nike. For a better understanding we added a description of how Nike is using the detailed patterns. Furthermore you can learn more about the specific business model pattern by clicking learn more.
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Related Business Models of Nike

The section related business models of Nike shows, on a mathematical basis, which companies are using a related business model structure like Nike. By clicking the company logo you come directly to the linked business model analysis.
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SWOT Analysis of Nike

The SWOT Analysis of Nike is about the strengths, weaknesses, opportunities and threats of the companies business model. By clicking the i you can see a detailed description.
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What makes Nike special and action oriented insights about Nike

This section is all about the secret sauce of the business model of Nike. If there is any incredible information about the founding team (like how they started the business, etc.) you can learn from you can find it here!
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Marketing of Nike

Last but not least in this section we analyse the marketing activities of Nike? Which kind of marketing Nike is doing? By clicking the i you can see a detailed description.
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