The Business Model of MyVideo

MyVideo was originally a German language video portal comparable to YouTube, which was later transformed into an information portal and most recently operated by maxdome GmbH in Munich, a wholly owned subsidiary of ProSiebenSat.1 Media SE. Before it was discontinued at the end of September 2017, MyVideo provided background information and trailers on current cinema films and computer games and promoted content from maxdome's commercial offering.On 2 May 2016, the website was transformed into an advertising portal without prior notice. As part of this restructuring, all video content was removed from the website, the app offering was discontinued and some of the staff were made redundant. Since then, the offer was managed by maxdome GmbH in Munich and their offer was advertised in the series and films section.​

From January 2017, films and TV series from maxdome's offering could be rented or purchased via the MyVideo store on a fee-based single-demand basis; the offering was discontinued in favour of the maxdome store with an announcement on 22 August 2017 and completely discontinued at the end of September 2017.​


MyVideo Business Model
2006
Founded
2017
Liquidation / End of Service
Munich, GER
Headquarter

Hard Facts

Business Model Canvas

This canvas shows a detailed explanation of how the business model of MyVideo is structured.
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Business Model Patterns

The business model patterns of MyVideo help to understand the mechanics behind the business model. Furthermore you can learn more about the specific business model pattern by clicking learn more.
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SWOT Analysis

The SWOT Analysis of MyVideo is about the strengths, weaknesses, opportunities and threats of the companies business model. By clicking the i you can see a detailed description.
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What makes MyVideo special?

This section is all about the secret sauce of the business model of MyVideo. If there is any incredible information about the founding team (like how they started the business, etc.) you can learn from you can find it here!
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Marketing Insights

Last but not least in this section we analyse the marketing activities of MyVideo. Which kind of marketing MyVideo is doing?
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