The Business Model of MyFitnessPal

MyFitnessPal is a smartphone application and website that allows users to keep track of their food and activity. Gamification features are used to inspire users. Users may track nutrients by scanning the barcodes of various food products or by searching the app's extensive pre-existing database. Additionally, users may connect their MyFitnessPal account to other fitness applications such as FitBit, Samsung Health, and others. Under Armour purchased MyFitnessPal in February 2015. Under Armour stated in October 2020 that MyFitnessPal would be sold to private equity company Francisco Partners for $345 million and that Endomondo would be discontinued.

MyFitnessPal Business Model
2005
Founded
200
Employees
San Francisco, CA
Headquarter

Hard Facts

Business Model Canvas

This canvas shows a detailed explanation of how the business model of MyFitnessPal is structured.
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Business Model Patterns

The business model patterns of MyFitnessPal help to understand the mechanics behind the business model. Furthermore you can learn more about the specific business model pattern by clicking learn more.
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SWOT Analysis

The SWOT Analysis of MyFitnessPal is about the strengths, weaknesses, opportunities and threats of the companies business model. By clicking the i you can see a detailed description.
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What makes MyFitnessPal special?

This section is all about the secret sauce of the business model of MyFitnessPal. If there is any incredible information about the founding team (like how they started the business, etc.) you can learn from you can find it here!
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Marketing Insights

Last but not least in this section we analyse the marketing activities of MyFitnessPal. Which kind of marketing MyFitnessPal is doing?
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