The Business Model of MyFitnessPal
MyFitnessPal is a smartphone application and website that allows users to keep track of their food and activity. Gamification features are used to inspire users. Users may track nutrients by scanning the barcodes of various food products or by searching the app's extensive pre-existing database. Additionally, users may connect their MyFitnessPal account to other fitness applications such as FitBit, Samsung Health, and others. Under Armour purchased MyFitnessPal in February 2015. Under Armour stated in October 2020 that MyFitnessPal would be sold to private equity company Francisco Partners for $345 million and that Endomondo would be discontinued.