MyFab was an innovative e-commerce company focused on manufacturing and selling designer furniture at an affordable price. The company's business model was based on the idea that potential customers chose their favourite pieces from an online catalogue of possible designs. The company then produced the pieces with the most votes and offered a 10% discount to its customers who had participated in the voting. The products were shipped directly to customers, avoiding complex distribution networks. In 2013, the design commerce website Fab.com acquired assets from MyFab.